Why Use a Dedicated IP Address for Emails With SendGrid in 2023

Why Use a Dedicated IP Address to Send Emails with SendGrid

In this article, we will discuss why you would want to use a dedicated IP Address to send emails inside of SendGrid. We will learn what a dedicated IP address is, its benefits, and why we need to use it. We will also learn how to add an additional dedicated IP address, assign a dedicated to a sub-user, and warm up a dedicated IP address.

In this article, we will cover the following topics.

  1. What is a Dedicated IP Address?
  2. Benefits of Using a Dedicated IP Address
  3. Why would I need a dedicated IP address?
  4. Do I have a dedicated IP address in SendGrid?
  5. Adding an additional dedicated IP address in SendGrid
  6. Assign a Dedicated IP Address to a Sub-User in SendGrid
  7. Warming Up a dedicated IP Address in SendGrid

When hosting a website on a shared server, there is always a common question. Is it necessary to have a dedicated IP address for your website, and why, if you can, just use a shared one? Using a dedicated IP address provides certain crucial advantages, but let’s start with the definition first.

Digging Deeper into SendGrid Email API.

Want to learn more about SendGrid? This is one of several articles where we’ve explored this email service in detail. Check out the following articles to go deeper and learn more about what is SendGrid and how to use it.

What is a Dedicated IP address?

The dedicated IP is a unique IP address assigned to a single website hosting account that no one else can use. This lets website owners access their sites with an IP instead of using a domain name. 

At Twilio SendGrid, you only receive a dedicated IP address with either a Pro Email API or an Advanced Marketing Campaigns plan. And if you have one of these accounts, you can also purchase additional IP addresses dedicated to your account. 

A dedicated IP can be very helpful for many reasons, like allowing you to access your website even if the DNS is not set up, providing an increased speed when the traffic load is high, and bringing increased security.

There is also a dedicated IP that you can get on top of your VPN subscription. Usually, when you connect to a VPN server, your IP address changes, but you share it with other users. However, you can buy a dedicated IP address, which will exclusively belong to you.

All individuals assigned to a dedicated IP address are granted safe entry into the network and secure access to company data from anywhere in the world. 

Your online traffic will remain private and unseen when channelled through a Dedicated (Static) IP. Implementing a Dedicated IP solution is a simple and effective way to maintain a robust security system, ensuring that all network users are trusted.

You can utilize Dedicated IPs to control permissions, prevent unauthorized network access, and ensure your team can smoothly access business data regardless of location.

Benefits of Using a Dedicated IP Address

A dedicated IP has many benefits, including improved site speed and security. As you are the only one using the IP address, there is zero chance of your IP getting blocked unless you do something malicious such as sending out spam emails, viruses, or malware.

Let’s explore the benefits of a dedicated IP in more detail:

  1. View Your Website Using IP Address.

One of the benefits of using a dedicated IP is that you can visit your website anytime just by entering your IP address, as you are the only one using it.

  1. Reduces the Risk of IP Blacklisting.

One of the best benefits of using a dedicated IP is that it reduces the risk of IP blacklisting. When using a dedicated IP address, there is zero chance of your IP getting blocked unless you do something malicious.

  1. Faster Emails Deliverability.

Using a dedicated IP provides you with faster email deliverability. Email services like Gmail and Yahoo trust emails from dedicated IPs more than shared IP addresses.

  1. Provides Secure Remote Access.

The security risks have increased since the shift to remote work. A dedicated IP address lets workers connect to company resources more securely. And the companies don’t have to worry about security breaches. If they encounter any, they can immediately identify the problem account it came from, as each employee is assigned a unique IP address. 

  1. Safer and Quicker File Transfer.

You can send a file safer and quicker using a dedicated IP address by building your file transfer protocol (FTP) server to share files within an organization. It will offer you better protection and a faster file transfer rate.

Why would I need a dedicated IP address?

If you are sending significant emails, it’s best to send your marketing and transactional emails from separate dedicated IP addresses. To do this, you must set up the IP Pools in your SendGrid account. 

Following are a few other reasons why you would need a dedicated IP address.

Access services without interruptions.

One of the reasons that you would need a dedicated IP address is that it provides service without interruptions. Unlike a shared IP which can cause headaches, as some online services might block it, and you will be left out. With a dedicated IP, you can take control into your own hands. Forget about inconveniences caused by a shared IP and access your favourite services without interruptions.

Protected IoT devices.

When using a shared IP to access your smart home system, CCTV cameras, video doorbell, and other devices is a cybersecurity nightmare. Hackers can glimpse your private life and steal your important data in seconds. But the dedicated IP guarantees that only you can access your IoT devices and secure your premises.

Use it whenever you want.

Adding dedicated IPs to your VPN services gives you complete freedom. You can switch between shared and dedicated IPs depending on your online activity.

Do I have a dedicated IP address in SendGrid?

You can either have a dedicated sending IP address or a shared sending IP address. It depends on your chosen plan in your SendGrid account. In SendGrid, the Marketing Campaigns Advanced package and Email API Pro and Premier packages include a dedicated IP. With any of these packages, you can also purchase additional IPs. 

To view your IPs, navigate to Settings and click IP Addresses.

Adding an additional dedicated IP address in SendGrid

In SendGrid, you can buy an additional dedicated IP Address from the IP Addresses Settings page or your Plan & Billing Details page.

To add an additional IP address, follow the below steps.

  1. In the left navigation of your SendGrid account, select Settings and then click IP Addresses. Here you will see a list of your current d IPs. 
  2. Click Add an IP Address.
  3. Now select the number of IP addresses you would like to purchase.

Assign a Dedicated IP Address to a Sub-User in SendGrid

In SendGrid, the sub-users cannot set up and add reverse DNS to their dedicated IPs. You can set it up for them and assign it to them. You can also add a dedicated IP to a sub-user when you create the sub-user or on the sub-user management page.

Before you begin, you need to have a sub-user and a dedicated IP address you want to assign the sub-user.

Following are the steps to assign a dedicated IP to a pre-existing sub-user.

  1. Navigate to Settings and select IP Addresses.
  2. Find and select the IP address to which you wish to add any of your sub-users, and then hover over the action menu. Click the pencil icon that says Edit.
  3. Select the Choose the Subusers field and then click on any of the sub-users you want to add from the dropdown menu to add them to the specified IP address.
  4. Select Save.
sendgrid dedicated IP Address
Dedicated IP Addresses
Adding Sub User

Warming Up a dedicated IP Address in SendGrid

IP warming is a practice that gradually increases the volume of emails sent with a dedicated IP address according to a predefined schedule. This process also helps to establish a reputation with inbox providers (Gmail, Yahoo, etc.) as legitimate email senders. If you immediately begin sending large numbers of emails, you will risk having your messages blocked by inbox providers. So, warming a dedicated IP address is very important.

This article explains what a dedicated IP address is and why we need to use it. It also explains the benefits of using a dedicated IP address.

This article focuses on frequently asked questions about SendGrid’s dedicated IP address, and we hope you find this article helpful.

I hope you’ve enjoyed the article. Stay tuned for more at FuelingPHP

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